Had the pleasure of working with a brand I've been teaming up with for over a year. My first styling job with Teva! I have to tell you this was such an exciting experience. Teva has to be one of the chillest companies out there and the fact I was given total control was such an honor.
For the styling I decided to go with a more vintage Spring Break throw back vibe, mixing prints patterns and textures. The new Teva collection is all about being free, letting loose and having fun with that "Spring Break" vibe I think we are all longing for during this terrible winter us New Yorkers are having.
I wanted the models to look like they were all friends and I, without giving myself too much credit, feel as though I accomplished that. Easy apres surf hair and natural makeup.
I tried to incorporate what the Biarritz kid would wear. Having grown up in a beach town, that wasn't too difficult.
The event space has such a rad vibe, each station showcasing the different creative direction for each new style. I have to say my favorite part was DIY'iny my own pair of Teva's. My friends who joined spent the entire time at the DIY station making their own custom pairs and getting glue on everything including their hair, but that's what I loved the most - that people had fun and felt and understood the brand. The connection is everything these day.
Overall it was such a pleasure to work with and meet the people behind the brand and I can't wait for you all to get your hands on what’s in store this Spring!
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